Tyler is our resident party expert. He works with several of our leading event planners to help you with sold-out events and conducts hands-on research on parties every Friday and Saturday night (and occasionally on Thursdays). His teammates describe him as “devilishly handsome” (we refrained from posting a photo for their protection), “a fair guy” and “wrote the book about everything social.”
Halloween party planning is in full swing and to help you get ready for a night out of horrors, here are some party planning tips from Tyler:
1. Level the price of your ticket. Increase the ticket price as the event approaches. This will make people buy tickets early and help them plan more accurately. You can sort the prices by date (inform people that prices will go up after a certain date), by a number of tickets sold or by level of access (VIP vs general admission).
2. Create an incentive to buy tickets online. When participants buy tickets online, they will receive an initial promise that they will come, and they will be able to collect e-mail addresses to inform them about the future parties they are organizing. You can create incentives to buy online by raising the price at the door so that online is affordable, by offering a free drink with the purchase of an online ticket before a certain time (an additional bonus that people arrive earlier), and create a hype around the event and instill a fear that the event could be sold (which is quite true).
3. Perform smooth input management. The worst thing for a party-goer is to wait too long to enter. Have a separate entrance for people who bought tickets in advance so that they can quickly enter and another queue for people who buy tickets at the door.
4. Highlight your page. Incorporate images and videos into your sign-up page to give potential ticket buyers an idea of what kind of event it will be. Here are some good examples:
- International Halloween Ball
- The Rise of the Funkenstein
- The Feast of Stay Puft
5. Spread the word. Use all the tools we offer, such as widgets and email invitations, to spread the word and sell early. Post your event on Facebook and promote it on Twitter. Schedule emails to participants two weeks in advance and then the day before to create excitement and enthusiasm and remind them to invite their friends.
6. Encourage people to wear a suit. Organize a costume contest and during the registration process, ask which category you would like to enter in order to make you think about the costume in advance. You can do this by creating custom questions in the registration process. Keep the General categories as the scariest or most creative, so that people who have not yet chosen a costume can always participate.
Always looking for a great Halloween party to attend? Here are some that are taking place across the country: